Why I Deleted My Site’s Facebook Page
Today I deleted a Facebook Page.
It had about 2,500 fans/followers and had been active for many years.
I deleted it for two reasons:
- I felt like rebelling against the constant advice to have a ‘presence’ everywhere.
- The law of ever decreasing returns was taking its toll.
One Website: Many Faces
Over the years there has been (and will continue to be) a neverending stream of services that website owners are ‘required’ to participate in.
I remember pasting a MyBlogLog widget into my sidebar. That was what everyone was doing. MyBlogLog died in 2011. RIP.
I slapped Digg buttons on each page. Then Facebook. Then Twitter. Then Google+ (or was it Google Buzz or Google Wave). Then I made a Pinterest page.
Every other marketing ‘guru’ was writing articles on how and why you should be milking every avenue of social media.
Maybe they were right and maybe I’m tired and grumpy. Maybe I’m sick of seeing “Like us on Facebook” on everything from print ads to billboards.
If people (a) see your content / app / product and (b) like it, maybe they’ll just go ahead and share it anyway. You don’t need a Facebook Page for that.
Ever Decreasing Returns
Ever taken a hard look at the reach of a Facebook post? It’s miserable.
Unless you want to shell out cash. Even then, unless you are measuring results, it could be money down a black hole.
The one stand-out (in the image above), resulted in a reach of 1.7k, this lead to 120 clicks to the actual website page. Outside of this, statistics for almost all of the posts to Facebook were abysmal.
Obviously it depends on goals. With the site in question – a straight-forward content-based website or blog – I would like more pageviews and interaction with the content.
I came to the conclusion that the Facebook Page was potentially harmful. I had not been keeping it up to date with content. If anyone had perused it, it may not have seemed engaging or new – not a great incentive to even visit the site.
As for Facebook itself, I’m clearly out of step with the rest of humanity (which is the way I like to roll). The average American now spends 40 minutes per day checking Facebook, whose quarterly revenue exceeded expectations hitting $2.91 billion in revenue.