Why I Deleted My Site’s Facebook Page

nomorefb

Today I deleted a Facebook Page.

It had about 2,500 fans/followers and had been active for many years.

I deleted it for two reasons:

  1. I felt like rebelling against the constant advice to have a ‘presence’ everywhere.
  2. The law of ever decreasing returns was taking its toll.
Never easy to delete anything on Facebook

Never easy to delete anything on Facebook

One Website: Many Faces

Over the years there has been (and will continue to be) a neverending stream of services that website owners are ‘required’ to participate in.

I remember pasting a MyBlogLog widget into my sidebar. That was what everyone was doing. MyBlogLog died in 2011. RIP.

I slapped Digg buttons on each page. Then Facebook. Then Twitter. Then Google+ (or was it Google Buzz or Google Wave). Then I made a Pinterest page.

Every other marketing ‘guru’ was writing articles on how and why you should be milking every avenue of social media.

Maybe they were right and maybe I’m tired and grumpy. Maybe I’m sick of seeing “Like us on Facebook” on everything from print ads to billboards.

Advertisement

If people (a) see your content / app / product and (b) like it, maybe they’ll just go ahead and share it anyway. You don’t need a Facebook Page for that.

Ever Decreasing Returns

Ever taken a hard look at the reach of a Facebook post? It’s miserable.

FB Insights Unless you want to shell out cash.  Even then, unless you are measuring results, it could be money down a black hole.

The one stand-out (in the image above), resulted in a reach of 1.7k, this lead to 120 clicks to the actual website page. Outside of this, statistics for almost all of the posts to Facebook were abysmal.

Obviously it depends on goals. With the site in question – a straight-forward content-based website or blog – I would like more pageviews and interaction with the content.

Content Dilution

I came to the conclusion that the Facebook Page was potentially harmful. I had not been keeping it up to date with content. If anyone had perused it, it may not have seemed engaging or new – not a great incentive to even visit the site.

As for Facebook itself, I’m clearly out of step with the rest of humanity (which is the way I like to roll). The average American now spends 40 minutes per day checking Facebook, whose quarterly revenue exceeded expectations hitting $2.91 billion in revenue.

Hi, I'm James, and for the last decade I've made a living by making my own blogs and websites.
Updated: September 14, 2016

4 Comments

  1. Love this post, as an FB user, so-to-speak. I agree with your sentiments regarding how people see Facecrap as the be-all and end-all of the Internet. BTW: I originally came to your site after searching for Swift tutorials. I have now read your two posts regarding your initial experiences with Swift, and am now feeling overwhelmed too. Oh well, I’ll just dive in and see how it goes!
    Keep up the good work =)

  2. First of all, i’d like to say I love this article. Ted, I did the same exact thing and deleted my Facebook profile about 3 years ago due to that similar fact and plus. Tried to use them to promote my physical business and online business, two words, money+waster. Nowadays judging by other FB users , Facebook is being used as a dating site because all I hear is “I met her on FB”

  3. I deleted my Facebook account 4 years ago and never looked back. What a horrible site, both as a time waster and from a design/UI standpoint. It is one of the top examples of a horrible UI.

  4. I agree with your stance on Facebook pages. Although, more and more people who are barely computer literate seem to think Facebook is the internet – they think FB messaging replaces email, FB posts are the seen by all there contacts, etc. And these same followers don’t want to be ‘sold’ anything, they don’t even understand basic concepts of ‘liking’ and ‘sharing’. In my mind it’s a waste, and Facebook continues to want you to promote your posts for $$$.

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