The results were the complete opposite of what I expected (and desired).
When revealing hidden content, users tapped on a plus sign 10% more times than a chevron (down arrow).
Users click MENU more than a hamburger icon – but the difference is marginal
Higher amount of menu clicks on a fixed header, but engagement doesn’t really change. Why?
Over 200,000 unique visitors: Android users do not interact well with menu icons.
Is it even worth putting share buttons on your lovely webpage?
A larger AB test on Mobile Menu usability.
An A/B test on the mobile menu icon.